Sep 11

I counted the pages and I wrote 9 pages of notes between the podcast and the presentation/videos from today’s lessons. There was sure much more than one lesson today. It’s more like a week’s worth of work, and we have 4 more days of lessons after today!!!

Key Issues - Ed’s Podcast

Rob Somerville has some video presentations today about how to keep and improve upon your phrases that pay.

Warning - use everything the 30DC has taught WISELY. That means no spamming! Let your sites, articles and links grow organically. Don’t go out after today’s lessons and put 100 back-links to your pages and products. If you do, Google will slap you. (Maybe this is why I’ve been slowing down. I don’t want my networking and back-linking to appear “spammy”).

Tumblrgate was a big shock to Ed. Tumblr was so small it couldn’t handle the volume of 30DCers setting up accounts and blogging on their site. Not only that, but enough real spam ended up on Tumblr from spammers cloaking themselves as 30DCers and wreaking havoc on all our efforts as beginners to succeed. Spamming is diametrically opposed to what we’re trying to learn and do on the the 30DC. We’re white-hat all the way here. Spammers used 30DC for black-hat marketing and spoiled it for the rest of us. Now many of us have had to back track, find a new hosting site and republish our content after our phrases were damaged in Google rankings by Tumblr blocking our accounts. Tumblr rightfully did this because they are too small to sort out the small amount of spam from all the good content. So they blocked all of us. There are 100,000 thirty day challengers, so even a small percentage is a large number of people.

Asshole-gate. Tumblrgate led to asshole-gate when one bright, but socially stupid, person published all 645 URLs from our tumblr blogs, thus publishing our umbrella phrases for the whole world to see and steal as they saw fit. Many of our phrases were stolen, too. At least one of mine was. I’d spent 20 days of research, writing and work only to have someone publish my umbrella phrase and someone else steal it. But no worries, if we keep working diligently and keep finding more and better phrases, we’ll beat the assholes in the long-run.

The “special sauce” talked about earlier in the challenge won’t be released because of the few bad apples. They’ve spoiled it completely for the rest of us. Our mentors can’t risk putting such a powerful technique into the hands of spammers. They don’t have enough control over the 30DCers to stop any spammers among us from abusing the technique and spreading it among themselves, so they can’t release it outside The Immediate Edge where you have to pay to be a member, and agree to their terms of service. They then have you by the nether-parts and can keep a lid on spamming. Even though 99.9% of us aren’t spammers, the 0.1% who are equals about 100 people, and that many spammers with free reign on this technique would do tons of damage in the internet marketing community. This is not an advertisement or request for any of us to join The Immediate Edge. In fact, don’t. We’re not ready for it yet anyway.

Where does the Thirty Day Challenge go from here? Instead of dumping the whole thing, the Thirty Day Challenge will be a continuous event. Anyone can start at anytime and do their challenge during any 30 day period they choose. It is best, of course, to start at the beginning of a month and join a Facebook team for accountability, but you can start at any time and go it on your own if you choose. It won’t be like the challenge this month. Training will be rearranged so starting at any point won’t matter. Why do it this way? To keep the TDC from causing its own marketing affect. 100,000 people all doing the same thing at the same time pushes the internet in a direction. It’s not natural and it will skew our results and what we learn. To avoid impacting the data ourselves, a continuous challenge allows lots of people to be doing the challenge, but not all will be on the same step at the same time.

Since the challenge will be on-going, we will get new lessons a few times a month, one being how to develop our own product. If you own the product you sell, you don’t have to share the profits. We’ll also have lessons on creating products and content better, easier, and cheaper.

Our purpose in the TDC is to learn the process and then build on it after the challenge.

The TDC forums will continue with very strict moderation. Our TDC blogs will also still be available. Forums are restricted to action. TDC is all about action, not discussing, not philosophizing, but doing; creating content, linking to a product, and making sales, and doing all the steps that entails.

Forums will also be used for sharing actual results. It helps us all to know what worked for someone else, so when you have results, share them on the forums.

Forum signatures will be restricted to your name, contact information a link to your blog (your main blog, not a niche blog).

There will be a video post-season on the power of Twitter.

For further information and great resource and free blog visit Michelle MacPhearson’s blog.

That’s it for the Podcast. I’ll start a new post for each part of day 27 lessons to keep them more organized and easier to find the notes.

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written by joubess

Sep 10

Ah, the weekend. Now to try to catch up.

I’ve slowed down for some reason and my efforts seem scattered when they were really focused before. Hopefully, I’ll get out of this funk and get back on track. I am tired, but not that tired. I should be able to get my articles written and my content on the web, but it’s not happening very fast or efficiently.

Note:
Today is September 10. In hindsight, I think it was, and still is, the 2nd anniversary of Hurricane Katrina that has me off balance. Anger and depression about the whole thing seems to boil up and burn my butt, distracting me and scattering my thoughts to the 4 winds. Then tomorrow is the 6th anniversary of the terrorist attacks on the U.S., September 11, 2007. That has me a little down, too. The anniversary of Hurricane Rita is also coming up at the end of the month. This period of the year is going to take some time to get over, more time than I thought it would take.

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written by joubess

Sep 10

Today is the lesson on how to make the “go” or “no go” decision on a niche phrase. After you’ve been tracking traffic on your sites for a little while, a couple of weeks at least, you have to look at your traffic and decide if you have a phrase that pays.

Put your Google Analytics or StatCounter data into a spreadsheet along with any click-through data to your affiliate page and if you’ve made any sales. Sales clicks/total clicks x 100 gives you % conversion.

After 200-300 clicks on one product link you should make at least one sale. If you don’t you may want to dump that niche or leave it up but stop working on it and put your efforts into more research and another niche that may be a lot better.

About Google Trends data:

The traffic counts we get from the GTrends WordTracker tool are based on the traffic to the page ranked #1 in a Google search. If you’re getting ~100 clicks/day on PR#1, then PR#2 will only be getting ~40 clicks/day PR#3, ~15 clicks/day and PR#4 ~10 clicks per day. So, if you’re not ranked in the top 5, you’re not getting much daily traffic and you need to work on your page rank.

If you’re getting 4-10 clicks/day and you’re below PR#4, that’s okay. That’s actually pretty good. But, how long will it take you to get to 200-300 visits at 10 clicks/day? Twenty to thirty days. Then you’ve got to get at least 200 clicks through to your affiliate page before you will make a sale (worst case). Calculate that out. 10 clicks to your page, 80% click-through rate. Now how many days might it be before you make a sale? That’s 25 - 38 days. If you’re not paying for hosting, you might want to slowly work on these phrases to get their ranks up, but you need a niche that will get you more visits and more clicks on your pages and through to your affiliate.

Once you know how much traffic you’re getting, how many clicks are going to your affiliate link and how much you’re selling, you’ll be able to make the call to keep working on a niche phrase or not.

If it’s not a money-maker, you should move on to another phrase and more research until all your work results in great traffic and good conversion. Since you haven’t spent any money on anything up to now, you can keep working until you do find something that works. Once you find something that works, you can start spending some money on it and make it better. If it isn’t paying, you haven’t wasted any money on a phrase that doesn’t pay, or pays too slowly to be profitable.

But, if you haven’t gotten enough real estate out their about your page and links to your affiliates, you need to do that before you decide to dump a phrase. Your niche may also be seasonal for some reason and now isn’t the season for it. Don’t dump a site before you’ve finished the training because you haven’t done everything you need to do yet to get better traffic. It’s only day 24, don’t dump something until after day 31. You might ignore it for awhile in favor of working on a better phrase, but don’t dump it until after training.

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written by joubess

Sep 10

Today is about measuring conversion. The assumptions are: you did your market research and picked a good phrase and you’ve been tracking your traffic to your site (and maybe even from it).

The next big question is how many of those clicks are turning into sales? That’s what conversion is all about.

Tracking:
your site –> affiliate page –> purchases made from your affiliate link

To get better conversion, you need to tell a good story. Better stories sell more. Example, the Pokemon card story about the kids sneaking card packs onto the checkout lane belt while parent wasn’t looking. When they got home, there were a bunch of card packs in the bags. Parent puts the story on eBay about why he’s selling all these cards. Gets great sales.

Great copy on eBay is essential to sales, too. If you don’t have something to say, chances are you won’t make much unless there isn’t much competition or your product is very inexpensive.

Another great way to get good content is to search YouTube for free videos to imbed in your pages. If they’re copyright free, you can use them, but out of courtesy, acknowledge the video producer and give them a back link. You didn’t make that video so don’t take credit for making it.

Good book to read about conversion:

Made to Stick by Chip Heath & Dan Heath (available at the library)

How to spell SUCCESS:

  • Simplicity
  • Unexpectedness
  • Concreteness –> believability
  • Credibility
  • Emotional –> connect with your readers!
  • Stories
  • Stories (so important, we say it twice)

Stories are how we learn best. It how humans have passed down history from one generation to the next for thousands of years. Great stories are imperative.

Action Items

  • Install tracking on all content pages
  • Expand internet real estate for each niche to 3-4 sites (blog, Squidoo, article site, second blog, wiki)
  • Create a new article using today’s lesson on those 3rd and 4th platforms

Progress

I’m posting this on September 10. I’m still working on day 23 forward. It’s taking me awhile to get everything done because I’ve run into a couple of platform problems, like with Hubpages. I started a hub and planned to finish it over the weekend, but published and saved it as well as saving it. I got a rather nasty email the next morning from the hubpages administrator that I had created a spam site for back linking only and that my content didn’t contribute anything to their community. I deleted my hub and decided to stick with Squidoo.

Squidoo automatically scans for content when you save and it won’t publish your lens unless there is sufficient content to warrant it. You don’t decide if something is published on their site, they do, but you get to keep whatever content you produce until it is ready to publish. If it gets stale, they’ll put that lens back to under construction status until you update your content.

My other problem lately is also time. School has been back in a month now and lots of students are deciding they need a tutor, so my tutoring schedule is cranking up. It’s also home school crunch time for my son. I’ve had him work most of the summer, but now that school is back in, he’s got to work just like if he was in a classroom.

I’m writing new articles for each of my sites to keep my content fresh. That’s easy on some and not so easy an some others. I’m also writing related articles to publish through Associated Content, for which I may get paid if they’re accepted. I can still publish them without being paid and they will contribute to my AC page performance bonus.

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written by joubess

Sep 06

Today’s podcast and video is by Dan Raine.

Again, priorities:

  1. Market Research
  2. Traffic Tracking
  3. Conversion Tracking

Dan says that when he talks to most internet marketers one-on-one, they say how important tracking and measuring are, but they hardly ever do it. It’s on some to-do list that isn’t getting done, or it’s a great idea that hasn’t been implemented.

Why is tracking important?

  • Shows how well you’re doing (or not doing)
  • Early warning system that your Google rank may have fallen or there may have been a change on the affiliate product page that is having a negative effect.

You have to track your page visits, clicks through to an affiliate product, and clicks on the affiliate product that turn into sales. If you don’t measure this you are shooting in the dark and have no way to know how you’re doing or what to change, stop, edit, or switch products. But don’t make changes until you have sufficient data to tell you to do so.

You can keep adding content to your sites slowly before you have a lot of data if you have more and it fits naturally with your topic.

A good amount of data is usually obtainable in 2-4 weeks, or a minimum of 2000 visit to your page before your data is meaningful.

After you have 20-30 niche sites up and running, you can’t take the time to search every phrase in Google everyday for your page rank. What Dan does is keep a spreadsheet of all his Google Analytics or StatCounter data and updates it weekly. He plots his visit trends, clicks, and sales, and notes changes, especially those in the negative direction, when things have been sailing along smoothly.

If your rank drops or your traffic drops, you need to give your site some hugs and maybe have some friends or colleagues give your site some attention, too.

TDC has developed the 30DC StatTracker to measure clicks through to ClickBank or other url-based affiliate links. It’s available under the training section on the 30DC website. Amazon and Commission Junction track clicks for you.

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written by joubess

Sep 01

Up to now, we’ve done, and are still doing, a bunch of testing to tell us if we have a “phrase that pays”.

We’re measuring whether our traffic is actually there, and whether people are actually pulling out their wallets and making a purchase.

So, the game plan is to measure our traffic and conversion rates using tools like StatCounter or Google Analytics (traffic) and then the affiliate products to measure conversion (clicks vs clicks that turn into sales). You can’t manage what you don’t measure, so these measurements are important. Suggested to keep weekly totals in a spreadsheet for each phrase.

Traffic: the magic number is out of every 200 or so unique visits to your sales page, you will get 1 sale. Where the rubber meets the road is how long is it taking you to get 200 unique visits to your blog page, and then 200 clicks through to your product affiliate page. Then you’ll make one sale, worst case.

If you have a great phrase you’ll make more sales than that. People are looking for the reason of the exact phrase match search. Give them what they’re looking for, and you’ll make sales. Mislead them, and you will annoy them. They won’t be back.

Once you find a phrase with great traffic in a small niche and see what the conversion is, then start clustering sites around that product page and putting links back to your main blog page as well. The more back links to your page, the higher your page rank will end up being, but the back links have to grow naturally. Meaning, don’t go out and create 20 other pages today that point back to your blog. Create one or two a day.

“Cluster” around your main page that is working. You will eventually want to provide your own product. You don’t always want to make a % of someone else’s sales. Eventually, you want all the sales for yourself, and that means developing a product, which we’ll discuss later.

1. Market research - do it, it works
2. Traffic - measure it. Are you getting 200+ visits over a certain number of days consistently? Are you getting at least 50 visits per day? Remember, only the #1 ranked site on Google Trends is the one getting the GTrends and Wordtracker traffic. If you’re not #1, you’re getting proportionally less traffic per day, so be sure you have the tracking code installed and are measuring traffic carefully.

Once you hit 200 visits, are people buying at least 1 time? Yes, keep going. No, move on to another phrase and be thankful you didn’t spend anything but time on the whole thing.

If you are selling, then it will become time to develop your own product. Affiliates make a max of 50% of the sales price, and usually less than that. But keep using the affiliate until you do product research and develop the right one for your niche. Affiliate product money is still an income.

Have 20 phrases making you $10/day and you gross $6000/month. The more phrases the more income streams you’ll have. How much you’ll increase earnings on a given phrase will depend on further development of that phrase - content, products, improved traffic.

Action List:

  • 3 more pieces of content for each phrase
  • Add at least one more piece of internet real estate to your phrase and point it both to your blog and to your affiliate product. Squidoo and Hubpages come to mind immediately. (See Ed’s pdf presentation slides on the 30DC training site).
  • Use social bookmarking responsibly. Don’t bookmark to every social site. Bookmark only to those sites where your content will add value. Don’t bookmark TV shows on a social site that caters mostly to web developers, for example.

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written by joubess