My Thirty Day Challenge Notes

From Ed Dale:

I have used a number of social bookmarking tools in my time:

Onlywire

Socialposter

but as of today they are in the trashcan.

enter

http://www.socialmarker.com

This is the new goto tool for social bookmarking and the best bit
is that it was built by a thirty day challenger!

There is nothing to buy - it’s just a very cool tool.

This years thirty day challenge showed just how powerful a tool
like this can be…

As always - please use SocialMarker responsibly

http://www.socialmarker.com

Ed

I used it for the first time yesterday and it took soooo much less time to put bookmarks on the pages I wanted to use. I think the best feature is you can select whether to bookmark to all sites, bookmark only or post to news only. I just want to bookmark because my blogs are not newsy enough to be news.

Here’s two screen shots of social marker. The first is of the top part of the page, the second is the bottom part. I couldn’t fit the whole screen in one picture.

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I believe I’ve figured out another reason I’ve been having so much trouble getting things accomplished since Day 27. At Day 27, your to-do list is no longer a linear progression. It’s a ring of tasks, or several rings of tasks, clustered around everything you’ve done up to that point.

Once you hit the phase where you need to do lots of small tasks to bring traffic to your sites, it becomes overwhelming. There is so much to do to promote your sites, especially if you’re using free software and other free, labor-intensive methods. Multiple sites compound the problem.

I went back over the training from Day 27 forward and discovered I’d jumped over a very powerful but simple tool to help visualize everything that needs to be done. Dan’s mind map technique. He starts with his main phrase in the middle of the page, then branches out from that main phrase with the first site having a cloud or cluster of primary tasks around it. Those are posts on the site. Then that cloud branches out to everything that’s been done or needs to be done. Each big thing that needs doing gets it’s own cloud or cluster of tasks from promotions and list building to adding other sites with related long-tail phrases, to writing articles and back-linking.

There is free software for this, but you should start on paper until you get using the technique down clearly in your mind. One free software program is FreeMind by Source Forge. There are others as well. Just search for free flow charting or mind mapping or project mapping software.

So, when in doubt, dump making lists and draw a map (picture) of what you’ve done and what you still need to do. Then your to-do list will become much clearer and easier to manage.

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Before you implement this lesson, you must be getting good traffic to your sites and making money. If not, make sure you’ve implemented all the strategies for driving traffic to your sites and improving your Google PR.

Selling is easy when you don’t sell. In the past, and many internet marketers in the present try to make you a pro football player when you don’t even know what the ball looks like. That’s nuts!

Writing sales letters is difficult and requires experience, so the answer is don’t write sales letters. There is no need to do so in web 2.0. Look at it this way:

Selling = No
Conversations = YES!

Conversations work.

Success = amount of communication with customers

The more communication, the more sales.

What is in your control?

• Not a customer’s decision
• Not a decision to opt-in
• Not a customer’s decision to buy
• You control the number of people you contact
• You control how often you contact them

See Michael Hewitt-Gleeson’s site at NewSellingCoach.com about influencing people. He offers a free newsletter and a free course.

Once you’re making money, it will become time to start using stuff that costs money to take you to the next level of your business.

Rules:

more contact = more money

A check move is any contact where the person contacted has the OPPORTUNITY to say yes or no.

more check moves = more money

The T/T System
Day Today (Actual) Tomorrow (Goal)
M 1 3
Tu 2 1
Wed 4 4
Th 3 3
F 5 5

This is a simple chart that you write down how many check moves you plan to make on a given day (tomorrow column) and write down how many check moves you actually made that day (today column). You must commit to it by writing it down and keep track.

C.A.N.I. - Start today with just one check move.

Constant
And
Never-ending
Improvement

Example of a 100k/month T/T Chart:

Day Today Tomorrow
M 747,000 733,000
Tu 712,000 715,000
W 727,000 820,000
Th 0 820,000
Fr 820,000 750,000

Check moves we can make right now:

• Twitter post
• Facebook post to our group(s)
• Comment on a blog
• YouTube video
• Email to one of your lists

Next lesson - we will start building our castle:

• Autoresponders
• List building - Collecting email addresses

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New lesson on using Twitter to great advantage.

Google likes Twitter and it is indexed by Google.

Remember:
more contact = more sales

Twitter is a mini-blog platform that allows the reader to be a fly on the wall of your life. It’s a side-by-side communication strategy.

Face-to-face communication by nature is adversarial. We work beside those who are our colleagues and customers to build relationships with them. Twitter allows your followers, or blog or Facebook readers, to be beside you and be a fly on the wall just listening and watching you in snippets.

Rules of Twitter:

• Don’t use it to instant message. It’s rude.
• Don’t use it to sell. It will lose it’s power for you. You’ll be ignored.
• Use it to answer the question “What are you doing now?”
• Answer that question whenever you get the urge to share something, whether you’re off to an off-line destination or browsing a page you find interesting. Twitter will insert a tiny url for any sites you are browsing.
• Pay attention to how Dan and Ed use Twitter

Next lesson: How to sell without selling; the check move.

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Remember, the content stays up, the challenge continues, the tools remain available, and it’s all still free. Sign up and take your own challenge!

Thirty Day Challenge

Mike Mindel’s blog will also continue to be available - yeah!!!

Still have until tonight at 11:59 p.m. Hawaiian time to win the challenge and be listed in the hall of fame, so get cracking!

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