Aug 28

Phrase Statistics

  • total visitors through Aug. 26 - 282
  • total page views through Aug. 26 - 587
  • unique visitors through Aug. 26 - 239
  • product 1 link clicks - 96
  • product 1 CTR - 40%
  • unique visitors since putting up product 2 - 44
  • product 2 link clicks - 18
  • product 2 CTR - 41%
  • sales - none

SERP:

  • broad match - 150 (positive change)
  • phrase match - 73 (no change)

News:

Ezine Articles article approved and published yesterday afternoon. The Ezine Article publication didn’t seem to have any affect on my phrase match position over the last 24 hours.

I searched and found 26 closely related keywords I can use to write some more targeted blog posts. I already have Squidoo lenses on some of the phrases and I can link directly back to a particular post from a lens. I can also create some more Hubpages.

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Aug 26

Training today was a waste of time for me because I have already been banned from Adsense. I’m not sure why it happened, but it did and you pretty much have no recourse, so I fast-forwarded through most of today’s training and signed up for a Kontera account so I can use it on Hubpages and some of my other blogs.

Phrase Statistics

  • total visitors through Aug. 25 - 255
  • total pageviews through Aug. 25 - 537
  • unique visitors through Aug. 25 - 218
  • product 1 link clicks - 93
  • product 1 CTR - 43% (Good!)
  • unique visitors since putting up product 2 - 23
  • product 2 link clicks - 12
  • product 2 CTR - 52% (Great!)
  • sales - none

This tells me both my products are nearly equally good and my copy is slippery enough. But it seems nobody is buying this month anywhere.

SERP

  • phrase matched - #70 or bottom of page 7 in Google search
  • broad matched - #163 or page 17 in Google search

Even though my primary phrase fits within TDC criteria, it’s got tough competition at the top to break into. It looks like it will take more time than the month of the challenge to really benefit from SEO.

Adwords

I reevalueated using Adwords and I just can’t afford it. The notes are clear that you need to be able to put up $100/day and the usual amount is $500/day. That is way out of my budget.

Other Traffic Generation

  • Continue writing content for the blog
  • Continue social bookmarking new content on Digg, Twitter, StumbleUpon, Mixx, Technorati, Delicious, Reddit, Blinklist and propeller. I will start bookmarking on Blogging Zoom today.

Keywords

It’s hard to work on keywords right now since most of my traffic is coming from Web 2.0 sites and primarily StumbleUpon. There are some keywords I can work on more based on the posts visited, however.

Decision notes

I’m going to look for another phrase in the same niche first.

If I can’t find one quickly, I’ll look in another niche entirely and see what I can get up on the web before the end of the challenge.

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Aug 25

Here are my current statistics:

SERPs

  • First SERP instance on phrase match - #48 from a Digg post bookmark
  • Second SERP instance on phrase match - #73 actual blog
  • First SERP instance on broad match - #168 actual blog

Traffic

  • unique visitors - 195
  • total visitors - 229
  • biggest source of traffic - referring sites 72.93%
  • top traffic source site - Stumbleupon 159 visitors (69.43%)

Be sure to social bookmark on StumbleUpon!

Product Link Clicks

  • Product 1 - 86 clicks
  • Product 2 - 2 clicks (just put it up last night, only had 12 visitors yesterday)

Click Through Rates

  • Product 1 - 86/195 * 100 = 44.1%
  • Product 2 - not statistically significant, but 2/12 * 100 = 16.7%

I checked my affiliate accounts and I didn’t sell anything yesterday.

I need to do some math and make a decision about using Adwords. I think it would help and the keyword phrase is only used by one other advertiser so I might be able to get on page one of SERPs.

I’m going back over the lessons on Adwords and today’s lesson on copywriting to see if I can convert some traffic to sales.

I have enough visitors, I have a huge number of clicks on the product link, I need to convert those clicks to sales! But how???

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Aug 24

Primary Phrase

I put one niche site up 8 days after day 6 (on day 14). The first full day of Analytics data was August 15. Today is August 23, so I have data up through August 22. 22-15=7. I have 7 days of data.

The Day 18 presentation was about looking carefully at your data, doing some analysis and deciding whether to continue on with your phrase or find a new one. Everyone on track with this year’s challenge put their sites up on Day 6 and their first full day of data collection was on day 7.

First: you need to track your data for 10 days before you make a decision, assuming you’re getting some reasonable amount of daily traffic, enough so you’ll have 200 unique visitors in a 10-day period of time. The magic number is 200 because even with the worst statistics, as long as you’re doing everything else right, you should be able to make one sale with every 200 unique visitors.

If you’re not making a sale every 200 unique visitors, it’s time to test a different product. If you test two products that should be attractive but no one is buying, you may have a niche of free tire kickers where nobody expects to have to pay for anything in that niche. That’s a big sign to find another niche. But I don’t have enough information to tell me that yet. Market Samurai and Google Adwords are telling me this won’t be the case also.

I currently have 7 days of Analytics data. I have 217 total visits and 189 unique visits to my niche site. By the time I have 10 full days of data I will have at least 200 unique visitors to my site. I have 189/7 = 27 unique visitors per day. Not bad considering my SERP:

  • broad match SERP (Google) is #147 (page 15 on a Google search; stinkburger!)
  • phrase match SERP (Google) is #78/31,600 (page 8 on a Google search; stinks less but still low)

My positions and traffic are pretty good for the competition I’m facing in phrase match searches. It’s showing the results Market Samurai and Google Keyword tool told me I should be seeing.

So if I’m number 78 in the SERP, where is my traffic coming from? Web 2.0 sites. I’ve been diligent about publishing new content, I’ve created a Squidoo Lens, submitted an article to Ezine, and I’ve been diligently bookmarking my posts. My Ezine article hasn’t been published yet and I put up a Hubpage in the last 10 minutes. That will help somewhat with SERP, but I don’t know how fast.

I have not made a sale yet. Even though I don’t quite have 200 unique visitors, I’m switching out my Amazon test product. At 189 unique visitors I have 76 clicks through to my product, or a CTR of 40%. That’s really high to not make a sale. The market may be more attracted to the second product I picked. I’m switching out my product now. I would really be shocked if out of 11 more people, somebody bought my current product. I’m not taking it off my site, but I am moving it down “below the fold”.

My next dilemma is I can’t seem to decide if I want to risk the money on an Adwords campaign. There is a lot of competition in Adwords for this phrase, but only one other Adwords marketer is using my exact keyword phrase, so I may be able to push a bunch of the other guys out by optimizing my Adwords campaign for my phrase and not have to spend much money to do it. I’ll make that decision after I see my traffic tomorrow.

Phrase Two

Just prior to the start of the TDC this year I put up a niche site I had researched back in May using the Wordtracker/GTrends tool from last year.  I put that site up on July 23 and after a month, I have 153 unique visitors. That’s only 5 unique visitors per day. Here are my stats:

  • broad match SERP (Google) is #14 (good position, page 2)
  • phrase match SERP (Google) is #11/8630 (should be on page 1, but I haven’t been adding content and diligently social bookmarking it so that may be the reason)

When I repeated the research for this phrase in Market Samurai and using Adwords and Google’s Keyword tool, I didn’t find the same results at all. Wordtracker/GTrends was the best we had last year, but it wasn’t good enough. My research using this year’s tools showed what my data is showing me. This phrase isn’t that good, there isn’t enough traffic, but an Adwords campaign may bring in some visitors since there isn’t much competition for my phrase.

If I can make a sale every other month, it would bring in considerable money.

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Aug 16

Long time no posting on this blog. Hi everybody. I’ve been catching up with the 2008 TDC and what a difference a year makes!

I’m no longer a newbie. I’ve got over a year of internet marketing under my belt but not much income to show for it. In my life experience, that usually means one of the basics was skipped somewhere and I need to go back and cover the basics before moving on again, thus taking the TDC again this year.

Market Samurai absolutely rocks, hands down. Over the past year I’ve learned not to trust just one source of information, so I did all my niche research on both Market Samurai and on Google Keyword tool and Google search. Market Samurai is spot-on. I checked for every single set of niche keywords I was considering and Market Samurai and the Google tools agreed completely.

I’m happy that this year we’re spending a lot more time on marketing our niche sites. Last year at this time we were just putting up our sites and then the whole Tumblr-gate thing knocked so many of us out of the water it wasn’t funny. Still isn’t. For those of you who want to get on Tumblr to generate marketing and backlink content, be warned. They may again ban us all, well, you all because I’m not touching Tumblr with a 10 ft. pole.

Weebly is also in the running along with Squidoo Lenses and Hubpages. I love Squidoo. I have 32 lenses. This niche will make 33, and I have plans to go on to become a giant squid in the next 6 months. I’d do it sooner but I have more pressing and profitable things to work on right now. They might also consider me to be spamming if I create too many lenses in too short a timespan. Honestly, I never liked Hubpages although I do have one Hub. I may put a hub up for my current niche. But Hubpages recently had a Google slap. Squidoo was slapped last year but is back and better than ever.

Wisdom from last year: go out and find your niche neighborhood and comment on some blogs and forums. Don’t comment unless you can leave at least a 4-sentence paragraph or make a statement and ask a really good question (that would make two sentences).

Do a marketing article or two for your primary keyword blog on one or two other sites, then do another type of article marketing the next day, and another the next. Once your site is indexed add another article to your niche blog, then do some more marketing. When you do your social bookmarking for each post don’t forget to use the article permalink (not the general blog URL) or you will be banned by Digg so fast it will make your head spin.

Ed and company are teaching us the most important thing we need to learn for good marketing practice: do a little each day and keep it up each day. Over a week you’ve got a lot to show for your little bit of work each day. But if you go out and try to do it all in one day, you will look like you’re spamming. You don’t want to look like you’re spamming. Ever. It doesn’t matter if you aren’t spamming. If you look like you are then you are.

I’m also glad we’re around to Ezine Articles as of today. We didn’t get here last year until almost the end of the challenge, and it didn’t have any impact at all because it can take up to 7 days to get an article published. It wasn’t a waste to do it the big picture, but to meet the challenge you had to make your $10 by the end of August 2007, so Ezine Articles didn’t have much of a kick to help last year. This year it certainly will.

Another warning, if you use Comment Kahuna to find blogs and then comment on them, please read the whole article and determine if you have anything worth adding in a comment. Then write a unique comment for each blog article you read that you feel you can contribute to. I’ve come to the point that if someone just says nice blog or great post and leaves a link, I delete it. Nobody is getting backlinks off my blogs that I’ve spend at least a year working on for saying “nice post”. I would hope others out there would do the same and delete those tiny comments that people are trying to get a backlink from. The other thing I’ve done is remove the link from their name anchor text. The comment stays but there is no link at all. I already use nofollow but this makes sure that my blog doesn’t show up as one that has bogus comments on it.

In the future, after the challenge, you want to build Google PageRank and that means great content with great comments. One of my niche sites from last year’s challenge is now in search position number 1 on Google for broad match and phrase match searches. It also earns me at least $10 per month. It was never a big seller, but it’s nice that it pays the monthly hosting bill for all my blogs.

I’m going to stop here and remind you that the internet and the world aren’t looking at you, the Thirty Day Challenger and then you’re going to go away. They’re looking at you as someone who is starting a business and takes it seriously. Show that you do by looking long-term while you perform your tasks in the short-term.

Sherri
2nd year challenger

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