Before you implement this lesson, you must be getting good traffic to your sites and making money. If not, make sure you’ve implemented all the strategies for driving traffic to your sites and improving your Google PR.
Selling is easy when you don’t sell. In the past, and many internet marketers in the present try to make you a pro football player when you don’t even know what the ball looks like. That’s nuts!
Writing sales letters is difficult and requires experience, so the answer is don’t write sales letters. There is no need to do so in web 2.0. Look at it this way:
Selling = No
Conversations = YES!
Conversations work.
Success = amount of communication with customers
The more communication, the more sales.
What is in your control?
- Not a customer’s decision
- Not a decision to opt-in
- Not a customer’s decision to buy
- You control the number of people you contact
- You control how often you contact them
See Michael Hewitt-Gleeson’s site at NewSellingCoach.com about influencing people. He offers a free newsletter and a free course.
Once you’re making money, it will become time to start using stuff that costs money to take you to the next level of your business.
Rules:
more contact = more money
A check move is any contact where the person contacted has the OPPORTUNITY to say yes or no.
more check moves = more money
The T/T System
Day Today (Actual) Tomorrow (Goal)
M 1 3
Tu 2 1
Wed 4 4
Th 3 3
F 5 5
This is a simple chart that you write down how many check moves you plan to make on a given day (tomorrow column) and write down how many check moves you actually made that day (today column). You must commit to it by writing it down and keep track.
C.A.N.I. – Start today with just one check move.
Constant
And
Never-ending
Improvement
Example of a 100k/month T/T Chart:
Day Today Tomorrow
M 747,000 733,000
Tu 712,000 715,000
W 727,000 820,000
Th 0 820,000
Fr 820,000 750,000
Check moves we can make right now:
- Twitter post
- Facebook post to our group(s)
- Comment on a blog
- YouTube video
- Email to one of your lists
Next lesson – we will start building our castle:
- Autoresponders
- List building – Collecting email addresses
