Sep 20
New lesson on using Twitter to great advantage.
Google likes Twitter and it is indexed by Google.
Remember:
more contact = more sales
Twitter is a mini-blog platform that allows the reader to be a fly on the wall of your life. It’s a side-by-side communication strategy.
Face-to-face communication by nature is adversarial. We work beside those who are our colleagues and customers to build relationships with them. Twitter allows your followers, or blog or Facebook readers, to be beside you and be a fly on the wall just listening and watching you in snippets.
Rules of Twitter:
- Don’t use it to instant message. It’s rude.
- Don’t use it to sell. It will lose it’s power for you. You’ll be ignored.
- Use it to answer the question “What are you doing now?”
- Answer that question whenever you get the urge to share something, whether you’re off to an off-line destination or browsing a page you find interesting. Twitter will insert a tiny url for any sites you are browsing.
- Pay attention to how Dan and Ed use Twitter
Next lesson: How to sell without selling; the check move.
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