This lesson on back-links is presented on video by Rob Somerville. Here are my notes.
This video is an overview of the off-page SEO strategies available to improve page rank in Google and other search engines. That means places we put content and links back to our niche blog page on the net.
Side note: acceptable conversion is 1 sale out of every 200-300 unique visits to your money page. you may even go out as far as 1 in 500 if you’re not paying for any hosting or advertising. It doesn’t hurt to keep a phrase out there even if the income is slow if you’re not paying anything to do that.
Disclaimer
- These strategies are representative, but not exhaustive. There are many more things you can do with this than will be presented here.
- The color of the hat is subjective - welcome to the real world of search engine ethics. It’s a minefield.
- If you don’t like something, don’t use it.
- Most people use leverage in the form of software or outsourcing to accomplish link-building. Manual link-building isn’t usually done, but that’s what we’re going to learn here because it’s free.
- Some material is based solely on Rob’s opinion.
Authority Links
- Google ranking is mostly affected by the quantity and quality of the back-links to your pages.
- Link-building is the single most important element to obtaining and maintaining high rankings in all of the major search engines.
- Higher ranking leads to more traffic to your pages, the higher the better. Number 1 is the best place to be.
Not all links are created equal:
- Link quality is equally if not more important than link quantity. Static one-way links back to your page are better than reciprocal links.
- Links from higher PR websites are better because the have more authority.
- Links from websites with the same topic or theme relevance as the website they link to are better.
- Links that contain the umbrella phrase in the anchor text are better.
- Links from .edu and .gov domains are the best because they carry the highest authority.
Link Building Strategies
- Use Yahoo to identify the back-links pointing to your competitors’ websites. (Video tomorrow on this).
- Review those back-links and identify websites where you can add appropriate back-links to your own website.
- Where possible, use a “unique” identifier when creating linking content.
- Put links from your own websites to your other relevant content.
This lesson is an overview, and more training this week will cover the details.
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