Today is the lesson on how to make the “go” or “no go” decision on a niche phrase. After you’ve been tracking traffic on your sites for a little while, a couple of weeks at least, you have to look at your traffic and decide if you have a phrase that pays.
Put your Google Analytics or StatCounter data into a spreadsheet along with any click-through data to your affiliate page and if you’ve made any sales. Sales clicks/total clicks x 100 gives you % conversion.
After 200-300 clicks on one product link you should make at least one sale. If you don’t you may want to dump that niche or leave it up but stop working on it and put your efforts into more research and another niche that may be a lot better.
About Google Trends data:
The traffic counts we get from the GTrends WordTracker tool are based on the traffic to the page ranked #1 in a Google search. If you’re getting ~100 clicks/day on PR#1, then PR#2 will only be getting ~40 clicks/day PR#3, ~15 clicks/day and PR#4 ~10 clicks per day. So, if you’re not ranked in the top 5, you’re not getting much daily traffic and you need to work on your page rank.
If you’re getting 4-10 clicks/day and you’re below PR#4, that’s okay. That’s actually pretty good. But, how long will it take you to get to 200-300 visits at 10 clicks/day? Twenty to thirty days. Then you’ve got to get at least 200 clicks through to your affiliate page before you will make a sale (worst case). Calculate that out. 10 clicks to your page, 80% click-through rate. Now how many days might it be before you make a sale? That’s 25 – 38 days. If you’re not paying for hosting, you might want to slowly work on these phrases to get their ranks up, but you need a niche that will get you more visits and more clicks on your pages and through to your affiliate.
Once you know how much traffic you’re getting, how many clicks are going to your affiliate link and how much you’re selling, you’ll be able to make the call to keep working on a niche phrase or not.
If it’s not a money-maker, you should move on to another phrase and more research until all your work results in great traffic and good conversion. Since you haven’t spent any money on anything up to now, you can keep working until you do find something that works. Once you find something that works, you can start spending some money on it and make it better. If it isn’t paying, you haven’t wasted any money on a phrase that doesn’t pay, or pays too slowly to be profitable.
But, if you haven’t gotten enough real estate out their about your page and links to your affiliates, you need to do that before you decide to dump a phrase. Your niche may also be seasonal for some reason and now isn’t the season for it. Don’t dump a site before you’ve finished the training because you haven’t done everything you need to do yet to get better traffic. It’s only day 24, don’t dump something until after day 31. You might ignore it for awhile in favor of working on a better phrase, but don’t dump it until after training.
