Today’s podcast and video is by Dan Raine.
Again, priorities:
- Market Research
- Traffic Tracking
- Conversion Tracking
Dan says that when he talks to most internet marketers one-on-one, they say how important tracking and measuring are, but they hardly ever do it. It’s on some to-do list that isn’t getting done, or it’s a great idea that hasn’t been implemented.
Why is tracking important?
- Shows how well you’re doing (or not doing)
- Early warning system that your Google rank may have fallen or there may have been a change on the affiliate product page that is having a negative effect.
You have to track your page visits, clicks through to an affiliate product, and clicks on the affiliate product that turn into sales. If you don’t measure this you are shooting in the dark and have no way to know how you’re doing or what to change, stop, edit, or switch products. But don’t make changes until you have sufficient data to tell you to do so.
You can keep adding content to your sites slowly before you have a lot of data if you have more and it fits naturally with your topic.
A good amount of data is usually obtainable in 2-4 weeks, or a minimum of 2000 visit to your page before your data is meaningful.
After you have 20-30 niche sites up and running, you can’t take the time to search every phrase in Google everyday for your page rank. What Dan does is keep a spreadsheet of all his Google Analytics or StatCounter data and updates it weekly. He plots his visit trends, clicks, and sales, and notes changes, especially those in the negative direction, when things have been sailing along smoothly.
If your rank drops or your traffic drops, you need to give your site some hugs and maybe have some friends or colleagues give your site some attention, too.
TDC has developed the 30DC StatTracker to measure clicks through to ClickBank or other url-based affiliate links. It’s available under the training section on the 30DC website. Amazon and Commission Junction track clicks for you.
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